Subjects Description

Department Of Management

NO. CODE COURSE CREDIT
SEMESTER I
1 U001700009 Ethics of UMB

This course contains theoretical and practical ability to explore and maximize self potential, to be able to identify the character and personality that respect the individual and social realm and to be able to apply it in order to become professional human resources.

2
2 U001700006 Pancasila (National Ideology)

This course explains the importance of Pancasila with its Five Principles as the foundation of Indonesia statehood, together with diversity in unity, the 1945’s constitutions, and the unity of the Republic of Indonesia. It emphasizes on building the Indonesians to become a strong and united country with the focus on individuals and societies in their day to day life as a nation.

2
3 U001700013 English I

This course is expected to equip students with the ability to speak English that will enable to compete in the world of work. In addition, this course is also a prerequisite for following English II course.

3
4 F041700002 Business Mathematics

This is a course that explains about the basics of mathematics which are needed to understand the happening economics phenomena. With a mathematical approach, an economic phenomena will be analyzed easier and simpler because variables that are often complicated can be expressed in the form of symbols and verbal sentences and in the form of mathematical relationship

3
5 F041700017 Introduction to Microeconomics

This is a course that explains about individual economic behavior regarding consumer behavior, producer and market behavior. Teaching and learning materials start from the basic concepts of economy, demand and offers and balance prices, theory of consumer behavior, production, costs, and the balance of the company in the perfect competition market or imperfect competition market.

3
6 F041700018 Introduction to Accounting

Introduction to Accounting is a course that involves accounting knowledge which explains definition of financial reports and financial analysis that can be used by university students in daily life and gives strong basic to students who will take other courses in business and finance fields. This course also gives basic knowledge to students about accounting profession. The focus of discussion of this course is important meanings of accounting information and financial reports as a reporting tool and a system that creates the information.

3
7 F041700019 Introduction to Business

Introduction to Business is a course that involves fundamentals of business, company and environment, company management, management techniques, business expansion and contraction, and measurement of business performance.

3
Number of credits 19
SEMESTER II
1 F041700007 Taxation

Taxation course discusses:

1.   Tax law, tax basis, tax definition, tax functions, taxation principles, taxation system, incurrence of tax debt and tax debt relief

2.   General provisions and procedures in taxation as formal law

3.   Income tax, individual taxpayers, corporate taxpayers, withholding obligation and income tax collection, income tax article 24, income tax article 25 Income

4.   Value-Added Tax (VAT) and Sales Tax on Luxury Goods

5.   Stamp duty and local taxes which include Land and Building Tax of Urban and Rural Sector (PBB P2) and Acquisition Duty of Right on Land and Building.

6.   Several tax issues especially tax accounting in accordance with the development of regulations and implementation rules in taxation.

3
2 U001700001 Islamic Religious Education

This course will give students an understanding of the presence of Allah SWT on every pulse of life, so we must always maintain moral values on every action and provide understanding to the students about the success of life and the hereafter.

2
U001700002 Catholic Religious Education

Students are able to understand the true foundations of catholic faith expressions in real life in society and gain moral judgment to respect life and develop it from beginning to end based on Christ’s teachings

2
U001700003 Protestant Religious Education

Students are able to understand the true foundations of faith expression in real life in society and gain moral judgment to respect life and develop it from beginning to end based on Christ’s teachings.

 

2
U001700004 Buddhist Religious Education

Buddhism is an effort to produce Indonesian people who are able to understand, appreciate, and practice the Dharma in accordance with Buddhist principles mentioned in Tipitaka / Tripitaka Scripture to become responsible people (based on Dharma principles) in everyday life.

2
U001700005 Hindu Religious Education

Able to understand Hindu essentially, to live and practice Hindu teachings and to make Hindu universal values ​​as the foundation of thinking-saying-doing, as guidance and motivation, so as to have a good personality, moral and noble character, devoted to God, respect for parents, respect for teachers and lecturers, to have social solidarity, and to obey the government. Carry out duties and obligations faithfully, sincerely, honestly, transparently, and responsibly.

2
3 U001700007 Citizenship

This course explains the importance of Civic education as the foundation for the Indonesian good citizenship behavior by understanding the concepts of state and government, national identity, democracy, citizens’ rights and obligations, rule of law, basic human rights, Nusantara perspective, national resilience, religion and state relationships, and the good governance.

2
4 U001700014 English II 

This course is the continuation of English I. This course discusses about useful expressions in business contexts to prepare students both in their daily life and in their work life. Besides, this course is expected to help students to comprehend texts and to write articles in academic contexts.

3
5 W311700016 Introduction to Management

This course as a continuation of Introduction to Business Course discusses organizational management principles, both profit and non-profit, by considering various aspects including environment aspects, internal and external, also by embedding business ethics and organizational social responsibility. Concepts of efficiency and effectivity, employee motivation and leadership are also further discussed.

3
6 F041700020 Introduction to Macroeconomics

On this course, students will study branches of economics that learn how economy as a unit, in terms of how economy works comprehensively, explains economy change that influences house hold, company and market simultaneously.

 

3
7 F041700025 Computer-Based Accounting

On this course, students will learn concepts and principles of accounting, codification of accounts of trading and service companies, accounting cycle, financial statements (balance sheets, income statements, and cash flow statements), receivable reserve calculation, valuing inventory and inventory methods, valuing fixed assets (depreciation and accumulated depreciation), cash and bank reconciliation.

3
8 U001700008 Indonesian Language

Indonesian Language is a part of University Character Course (MKCU) in addition to UMB Ethics, Citizenship, Religion and Entrepreneurship. This course teaches the basic concepts of language as a means of communication in general, as well as language as a science and cultural advocate. Indonesian serves as a means of communication to absorb science and technology, then communicate it to other parties. Whatever the field of work that will be studied later, mastery of language as a means of communication is absolutely necessary. As prospective leaders, students should be able to take sympathy and move others through language media. As academicians, students should be able to express his ideas, thoughts, and opinions either orally or in writing in a smooth manner in accordance with applicable academic norms and rules.

2
Number of credits 21
SEMESTER III
1 W311700003 Tourism Management

Tourism management is a course which explains how to manage business in tourism and gives enough provision to students in elective courses in tourism and hospitality management in general. It involves providing insight into definition, system, coverage, business development impact, and tourism trend in the future.

3
2 F041700030 Business English

This course aims at giving students some introductory overview on the application of English in business context, highlighting how English is extended. Students will learn some application of such Business English as business writing, business communication, business meeting, etc. In addition, some practical skills, such as writing an application letter, dealing with job interviews, and preparing a business report and proposal are included in the course

3
3 W311700004 Operations Management 

Operations Management is a course that explains the latest development, problems or important issues in operations management in Indonesia and in the world, understands concept and functions of management, does a case analysis (problem identification, situation analysis, theoretical review and problem solution recommendation) by using concept and methods to solve problems related to operations management.

3
4 W311700005 Financial Management

Financial Management is a course that explains expertise in identifying financial problems, offers various solutions to financial problems and possible use and development of financial resources and potential especially in a financial institution, directs and guides students to obtain abilities in planning, realizing, and evaluating a financial management.

3
5 W311700006 Marketing Management

Marketing Management is a course that explains marketing concepts starting from marketing information system, consumer market and consumer buying behavior, industrial market and buyers behavior in industrial market, how to do segmenting, targeting, and positioning in a market to get competitive quality, direct and on-line marketing, One To One Marketing, competition strategy, inviting, retaining and growing customers, global market, marketing and society: social responsibilities and marketing ethics, up to competitors analysis.

3
6 W311700007 Human Resource Management 

Human Resource Management is a course that explains how to manage human resources in business organization/ company that grows persistently locally, nationally and internationally; is able to understand and analyze problems and issues in human resource management comprehensively;  and is able to implement the knowledge of human resource management in business organization/ company activities as well as to anticipate obstacles encountered by human resource management in doing the activities.

3
7 F041700021 Ethics and Law of Business

Ethics and Law of Business is a course that explains ethics and basic law provision in each transaction in Indonesia. This course focuses on business decision making based on ethics and introduction to civil law and commercial law related to economic transaction.

3
Number of credits 21
SEMESTER IV
1 F041700006 Business Budgeting

On this course, students learn business budgeting. This course discusses topics such as basic concepts of budgeting, forecasting methods/quantitative forecasting to predict business correspondency correctly, the making process of production budget and the making of production budget, the making process of raw materials budget and the making of production budget, the making process of direct labor budget and the making of direct labor budget, comprehensive budget, the making process of factory over head cost budget and the making of factory over head cost budget, and the making process of income budget and the making of income budget.

3
2 W311700008 Salesmanship

Salesmanship has knowledge, insight and work attitude needed in identifying elements of company marketing, is able to approach potentially prospective customer until the selling happens. It also understands important roles of sales management as an element of company marketing

3
3 W311700009 Business Simulation

In this course students learn about the right business planning and interests in a business, business environment, comparative studies relating to business, how to build a business into a corporation, strategy development in business and how to operate it.

3
4 F041700013 Indonesian Economy

In this course students learn Indonesian Economics, especially the important aspects in Indonesia’s macroeconomic development. The discussion is based on data and the development of Indonesian  macro economy variables, which include the history of economy development; Indonesian economic system; actor and its role in the Indonesian economy; transformation of Indonesian economy structural ; industrialization in Indonesia; fiscal and state budget policy; balance of ayments; Indonesian economy in globalization era; Indonesian monetary ystem; and regional autonomy.

3
5 U001700010 Entrepreneurship I 

Entrepreneurship I course focusing on generating entrepreneurial interest and thinking as an entrepreneur. This course also prepares students to become an entrepreneur who engages in innovation and creativity in entrepreneurship and also supports basic management concepts and functions and determines capital possibilities as well as creates financial reports and seeks business ideas as outlined in business proposals.

3
6 W311700010 International Business  

In this course students learn about international business scope, theories of international trade, international business institutions, the role of sociocultural, natural resources, economy and socioeconomics, politics, law and monetary in international business, international competitive strategy, international markets and supply chains and international human resources.

3
7 F041700031 English for Management 

This course is expected to provide basic understanding for students about how to communicate in English (oral or written) related to the context of English in particular field of management and to understand reading materials related to business management. This program is also hoped to improve understanding of human resources, finance, marketing and operations as

four management functions by mastering English for management

3
Number of credits 21
SEMESTER V
1 F041700011 Business Communication

Students are able to understand the basic concepts of business communication; understand the importance of communication skills and know how to use it in business. Students can read or write and convey information accurately on business communication issues including problem solving strategies, writing drafts, revising and editing strategy instruction, command and documents; able to write reports and business proposals

3
2 F041700023 Statistics

This subject is to introduce the meaning, scope and using of statistic as the principle equipment in economic, including frequent distribution, location size, correlation and regression analysis, etc.

3
3 W311700001 Entrepreneurial Clinic

Students are able to describe business planning, Students are able to understand the business stakeholders, Students are able to understand and distinguish the business environment. Students are able to understand and explain the meaning of a comparative study  and  Students are able to understand and apply organizations and business entities”

3
4 W311700011 Change Management

This course teaches the concepst of change management The training focuses on developing the critical skills to effectively managing change in the workplace and covers how to motivate people through the change process. In real life, the change process is often not as expected. This course is expected to be able to provide a basic knowledge to students how is  importance of changes in the organization, what all the  factors inorganization need to be changed, how changes need to be implemented, who are the people involved in the process  of changes, when the change process needs to be carried out, and other aspects related to managing change in the organization

3
5 F041700010 Management Information System

This subject is to provide the basic knowledge in learning and developing the Information Management Systems.

3
Major Courses
Marketing Management Major
6 P311710001 Digital Marketing Communication

Contributing to the improvement of the quality of life of society, nation, state, and progress of civilization based on Pancasila; Able to apply logical, critical, systematic, and innovative thinking in the context of development or implementation of science and technology that cares and implements the humanities value appropriate to its area of expertise; Able to demonstrate independent performance, quality, and measurable. Able to solve routine management function problems (planning, organizing, directing, controlling) and organizational functions (marketing, human resources, operations and finance) with applicable rules; Able to formulate and implement strategic plans into operational plans; and master the concept of theory in management science and apply it in various types of organizations both business and non-business at local, national and global levels;”

3
7 P311710005 Product and Brand

The students will learn about the competencies related to product development and brand management capabilities. From the planning, the preparation of the proposal, the implementation, to the measurement of its success.

3
Human Resource Management Major
6 P311720001 HR Planning & Development Practice (PPSDM)

The student is able to explain the benefits and the interconnectedness of human resources planning and development in the achievement of the strategic goals of the organization. Students are able to draw up an analysis of the needs of employees, devise a forecast the availability of human resources, training needs analysis, organizing and training evaluation.

3
7 P311720002 Compensation&Industrial Relationship Management

Students understand the compensation provisions, factors determining the compensation, as well as have the ability to carry out the management of the compensation system in the organization of the company

3
Tourism Management Major
6 P311730001 Business Event Management

In this course students learn about the scope of tourism in which includes the introduction of hospitality and culinary business so that students are able to understand the basis of tourism; type, impact, development, Stakeholders Event, planning, human resources, feasibility study, financial, sponsoships, marketing, managing risk and legality event

3
7 P311730002 Tourism Destination Management

In this course students learn about the scope of tourism in which includes the introduction of hospitality and culinary business so that students are able to understand the basis of tourism

3
Operations Management Major
6 P311740001 Total Quality Management

This course is concentration for Operation Management Subject. Aim for Total Quality Management subject is expected the students to master the concepts and principles of TQM, can apply various tools and techniques to achieve TQM, Able to apply statistical approach in quality control and able to apply TQM in industry

3
7 P311740002 Project Management

This course is concentration for project management processes to gain competitive advantage.  Students can implement the concepts and techniques in managing a project.

3
Financial Management Major
6 P311750001 Business Risk Management

After following this course, students are expected to have the ability to manage corporate risks through an understanding of risk and risk management, the identification and measurement of risk, as well as being able to perform analysis in order to provide a widespread consideration against the consequences which may arise due to the decisions taken. Thus, the expected behavior can optimize corporate value relative to the risks taken

3
7 P311750002 Investment Management

1.      Being able to understand and determine the price of stocks and bonds.

2.      Being able to understand the dividend policy.

3.      Being able to understand and determine the rate of return and risks of an investment.

4.      Being able to understand and determine the rate of return and risk on investmentin the form of portfolio.

5.      Capable of forming an optimal portfolio.

6.      Able to analyze the performance of a portfolio.

7.      Being able to understand and utilize financial products that can provide a hedge.

3
Number of credits 21
SEMESTER VI
1 P311730007 Tourism Research Methodology

On this course, students learn tourism scope including introduction to tourism research methodology.

3
P311710007 Marketing Research Methodology

On this course, students learn the concepts, approaches, methods, and procedures of business research especially in marketing management and apply them in individual research.

3
P311720007 HR Research Methodology

On this course, students learn the concepts, approaches, methods, and procedures of business research especially in human resource management and apply them in individual research.

3
P311750007 Financial Research Methodology

On this course, students learn how to manage finance especially in choosing investment, which can be learned by following this course.

3
P311740007 Operational Research Methodology

On this course, students learn the scope of operational research including the introduction to operational research methodology until they can write a proposal of operational research.

3
2 F041700024 Computer-Based Statistics

On this course, students learn statistics, concepts of collecting, processing, providing, and analyzing data and they can draw a conclusion based on the analysis result and then apply hypothesis testing in problem solving by using softwares such as SPSS, PLS, Lisrel and Eviews.

3
3 F041700016 Strategic Management

On this course, students learn the importance of strategic management, organization vision and mission, identification of internal and external environment of organization, long term and short term strategies, business level strategy, business unit and multi business strategy, implementation of strategy and evaluation of strategy.

3
4 W311710002 Consumer Behavior

In this course students learn about consumer behavior, the basic concept of consumer behavior, cross-cultural variations, differences in internal influences, motivation for consumer behavior, consumers decision process: situational influences and introduction to problems; consumer decision process: information and evaluation search and alternative selection; consumer decision process: selection of outlets and purchase; consumer decision process: after puchasing process, customer satisfaction and commitment.

3
5 W311700012 Organizational Behavior

Students are able to explain, present, identify, analyze and implement the course in the organization in the real life. This course can be taken after students complete the Introduction to Business, Introduction to Management, and human resource management courses: Students are able to understand and explain how organization theory happens in an organization on the level of individual, group and organization as a whole as well as what management action is taken in encouraging the behavior and structure of organization, fields of study related to this topic and discipline framework of organizational behavior.

3
Major Courses
Marketing Management Major
6 P311710003 International Marketing 

On this course, students learn the scope of global marketing, global environment comprising economy, culture, politics and law, global segmentation and positioning, global marketing strategy, global market entry strategy, global product policy, global pricing strategy, global communication, logistic and distribution, also global marketing operation.

3
7 P311710004 Value Based Marketing

On this course, students learn marketing concepts that are oriented towards value enhancement in each product aimed at the consumer. The purpose is that students are able to recognize new opportunities which can be developed to increase the consumer satisfaction.

3
Human Resource Management Major
6 P311720003 Psychology of Human Resources

On this course, students are able to explain, present, identify, analyze, and implement psychological aspects in corporate human resource, either as an individual or as an effort to create good working environment condition and working atmosphere in an organization to support the accomplishment of vision and mission of organization as a whole such as the scope of psychology of human resources, the process of sensing and perception, the process of study and memory, the process of thinking and problem solving, theories of development and its stages, concepts of development and the process of human growth, attitude and behavior building, etc.

3
7 P311720004 HR Planning and Development Practice

This course provides students with knowledge and analytical ability about how important the role of human resource planning and development is as a function in Human Resource Management. Students are also given ability in calculating human resource needs, human resource availability and policy implication related to the overstaffed and understaffed conditions. Human resource development equips students with the ability to analyze the need of training, the process of training and to evaluate the human resource training. The course prerequisite is human resource management.

3
Tourism Management Major
6 P311730003 Tourism and Travel Management

On this course, students learn marketing, concepts of developing tourism studies, especially tourism development policy field of study in the context of travel. Students are able to develop their ability in formulating policy, human resource development, planning and managing tourism product, service, human resource utilization and tourism product development, and management of tourism operation in simultaneous development of travel. Students are able to think tactfully and systematically in the process of analyzing the strengths, weaknesses, opportunities and challenges, as well as complicated tourism obstacles which are dynamic and multidimensional in a travel. Students are able to gain the power of reason and realistic initiative in giving solution to tourism development problems by giving conceptual recommendation which is applicative and can be implemented.

3
7 P311730004 Hotel Management

On this course, students learn the scope of tourism including introduction to hospitality and culinary business so that students are able to understand basic of tourism referred.

3
Operational Management Major
6 P311740003 Supply Chain Management

On this course, students learn scope and principles, making, buying, outsourcing, six strategies of supply chain integration, vertical and kairetsu, supply chain risk, management of integrated supply chain, selection of supply chain, procurement and evaluation of supply chain, relationship between supply chain and logistics management, distribution management, ethics and sustainability of supply chain management, measurement of supply chain performance, evaluation techniques of supply chain, evaluation of supply chain damage, big case in managing supply chain.

3
7 P311740004 Performance Management

On this course, students learn basic concept, a function of performance management concept, usage of science and technology, usage of valuation technique, measurement of work performance, rationale, and methods of performance management.

3
Financial Management Major
6 P311750003 Financial Statement Analysis

On this course, students learn financial statements analysis, financial statements analysis tools, ratio measurement used in financial statements analysis so that students are able to understand and analyze financial statements comprehensively.

3
7 P311750004 International Financial Management

On this course, students learn a local company that expands overseas, so it will benefit the company with a potential opportunity for its business development and at the same time, the company will get additional risks, the increase of economic and financial challenges, as encountered by multinational company. This course especially introduces students to:

1.  Foreign Exchange Market.  Function and structure of the Spot and Forward markets are discussed.

2.  Currency Derivative Markets.  Function and structure of the Foreign Exchange Futures and Options markets are introduced.

3.  Fundamental International Parity Relationships.  The relationship between the purchasing power parity and the exchange rate is introduced.  In addition, the relationship between interest rate parity and the exchange rate is also introduced.

4.  Foreign Exchange Risk Management.  Introduces different techniques developed to manage foreign exchange risk.

5.  Capital budgeting for Multinational Corporation, Financing International Trade, and International Cash Management.

So that students are able to understand international financial management comprehensively.

3
Number of credits 21
SEMESTER VII
1 W311700013 Managerial Decision Making

Managerial Decision Making Is one of the most vital managerial skills because it involves the final execution of a well-thought of plan. With managerial skills such as sound managerial decision making, a manager will assist the company in achieving its goals and objectives.

3
2 W311700014 Shariah Banking

This course examines how the management of financial financing faced by companies in general and companies engaged in Islamic finance and banking in particular. In addition, students are able to explain various aspects of financing such as the type and source and the management and control processes will be provided comprehensively.

3
Major Courses
Marketing Management Major
3 P311710008 Consumer Behavior Practice

It is a practical course on consumer behavior and field studies that discusses individuals, groups or organizations in the process of selecting, protecting, using and terminating service, experience or idea products to satisfy the needs of consumers and the public.

3
4 P311710006 E- Marketing                        

This course explains internet development and internet in the future as an opportunity for marketing commercial activities, communication, internet marketing, business security on the internet and legal issues, ethics and social related to the use of technology in marketing.

3
Human Resource Management Major
3 P311720005 Leadership

This course is expected to give understanding to students about leadership as a formal and structured study starting from acquiring knowledge, refining knowledge, and applying knowledge contextually, and so that students are able to apply them in the working world.

3
4 P311720006 Talent Management

This course gives concept, model and important elements of talent management including recruiting, developing and retaining talent. Talent management is aimed to support the organization vision and mission through formulating appropriate talent strategy and integrating talent management system in the organization.

3
Tourism Management Major
3 P311730005 Culinary Business

Culinary business involves culinary art, culinary history, food and food business or culinary business. The concept of this course is a combination of sciences in the field of culinary culture related to culinary tourism phenomenon and culinary business.

3
4 P311730004 Hotel Management

On this course, students learn the scope of tourism including introduction to hospitality and culinary business so that students are able to understand basic of tourism referred.

3
Operations Management Major
3 P311740005 Operations Excellence Strategy

This course introduces main concept of strategic operations management in both company sectors which are manufacturing/goods and services. This course involves relationship between strategic levels in business by considering the driver factor and performance dimension which is competitive and sustainable.

3
4 P311740006 Inventory Management

This course involves availability of goods or materials stored which will be used to fulfill specific purpose, for example, to be used in the production process or assembly, to be sold, or to be used in spare parts of equipment or machine in which inventory can be in the form of raw materials, components, work-in-process materials, finished goods, or spare parts.

3
Financial Management Major
3 P311750005 Derivative Financial Instrument

This course gives knowledge to students about mechanisms and activities in derivative market, types of traders in derivative market and the ways each trader work, and the way to determine the prices of derivative products.

3
4 P311750006 Behavioral Corporate Finance

This course discusses individual and group behaviors in organization. It covers structure and process of organizational behavior. Levels of analysis include individual level, group level, and organizational level. Topics of behavior are classified into individual behavior, group behavior, and interpersonal effects.

3
Number of credits 12
Marketing Management Major
5 P311710001 Digital Marketing Communication

Contributing to the improvement of the quality of life of society, nation, state, and progress of civilization based on Pancasila; Able to apply logical, critical, systematic, and innovative thinking in the context of development or implementation of science and technology that cares and implements the humanities value appropriate to its area of expertise; Able to demonstrate independent performance, quality, and measurable. Able to solve routine management function problems (planning, organizing, directing, controlling) and organizational functions (marketing, human resources, operations and finance) with applicable rules; Able to formulate and implement strategic plans into operational plans; and master the concept of theory in management science and apply it in various types of organizations both business and non-business at local, national and global levels;”

3
6 W311710002 Consumer Behavior 

On this course, students learn the importance of strategic management, vision and mission of organization, identification of internal and external environment of organization, short-term and long-term strategies, business level strategies, business unit and multi business strategy, implementation and evaluation of strategy.

3
7 P311710003 International Marketing

On this course, students learn scope of global marketing, global environment consisting of economics, culture, politics and law, global segmentation and positioning, global marketing strategy, global market entry strategy, global product policy, global pricing strategy, global communication, logistics and distribution, and global marketing operation.

3
8 P311710004 Value Based Marketing

On this course, students learn marketing concepts that are oriented towards value enhancement in each product aimed at the consumer. The purpose is that students are able to recognize new opportunities which can be developed to increase the consumer satisfaction.

3
9 P311710005 Product and Brand

The students will learnt about the competencies related to product development and brand management capabilities. From the planning, the preparation of the proposal, the implementation, to the measurement of its success.

3
10 P311710006 E-Marketing

This course explains internet development and internet in the future as an opportunity for marketing commercial activities, communication, internet marketing, business security on the internet and legal issues, ethics and social related to the use of technology in marketing

3
Human Resource Management Major
5 P311720001 HR Planning & Development Practice  (PPSDM)

The student is able to explain the benefits and the interconnectedness of human resources planning and development in the achievement of the strategic goals of the organization. Students are able to draw up an analysis of the needs of employees, devise a forecast the availability of human resources, training needs analysis, organizing and training evaluation.

3
6 P311720002 Compensation & Industrial Relationship Management

Students understand the compensation provisions, factors determining the compensation, as well as have the ability to carry out the management of the compensation system in the organization of the company

3
7 P311720003 Psychology of Human Resources

On this course, students are able to explain, present, identify, analyze, and implement psychological aspects in corporate human resource, either as an individual or as an effort to create good working environment condition and working atmosphere in an organization to support the accomplishment of vision and mission of organization as a whole such as the scope of psychology of human resources, the process of sensing and perception, the process of study and memory, the process of thinking and problem solving, theories of development and its stages, concepts of development and the process of human growth, attitude and behavior building, etc.

3
8 P311720004 HR Planning and Development Practice

This course provides students with knowledge and analytical ability about how important the role of human resource planning and development is as a function in Human Resource Management. Students are also given ability in calculating human resource needs, human resource availability and policy implication related to the overstaffed and understaffed conditions. Human resource development equips students with the ability to analyze the need of training, the process of training and to evaluate the human resource training. The course prerequisite is human resource management.

3
9 P311720005 Leadership

This course is expected to give understanding to students about leadership as a formal and structured study starting from acquiring knowledge, refining knowledge, and applying knowledge contextually, and so that students are able to apply them in the working world.

3
10 P311720006 Talent Management

This course gives concept, model and important elements of talent management including recruiting, developing and retaining talent. Talent management is aimed to support the organization vision and mission through formulating appropriate talent strategy and integrating talent management system in the organization.

 

3
Tourism Management Major
5 P311730001 Business Event Management

In this course students learn about the scope of tourism in which includes the introduction of hospitality and culinary business so that students are able to understand the basis of tourism ; type, impact,development, Stakeholders Event, planning, human resources, feasibility study, financial, sponsoships,marketing, managing risk and legality event

3
6 P311730002 Tourism Destination Management

In this course students learn about the scope of tourism in which includes the introduction of hospitality and culinary business so that students are able to understand the basis of tourism

3
7 P311730003 Tourism and Travel Management

On this course, students learn marketing, concepts of developing tourism studies, especially tourism development policy field of study in the context of travel. Students are able to develop their ability in formulating policy, human resource development, planning and managing tourism product, service, human resource utilization and tourism product development, and management of tourism operation in simultaneous development of travel. Students are able to think tactfully and systematically in the process of analyzing the strengths, weaknesses, opportunities and challenges, as well as complicated tourism obstacles which are dynamic and multidimensional in a travel. Students are able to gain the power of reason and realistic initiative in giving solution to tourism development problems by giving conceptual recommendation which is applicative and can be implemented.

3
8 P311730004 Hotel Management

On this course, students learn the scope of tourism including introduction to hospitality and culinary business so that students are able to understand basic of tourism referred.

3
9 P311730005 Culinary Business

Culinary business involves culinary art, culinary history, food and food business or culinary business. The concept of this course is a combination of sciences in the field of culinary culture related to culinary tourism phenomenon and culinary business.

3
10 P311730006 Hotel Management Practice

It is a practical course that discusses service management in the hospitality sector, including planning, setting up and designing hotel / hotel business operations. It aims to equip students to be able to master hotel management theory and practice concepts and can apply skills knowledge in producing, managing and developing services for accommodation, catering, catering services, and other services related to hospitality.

3
Operational Management Major
5 P311740001 Total Quality Management 

This course is concentration for Operation Management Subject. Aim for Total Quality Management subject is expected the students to master the concepts and principles of TQM, can apply various tools and techniques to achieve TQM, Able to apply statistical approach in quality control and able to apply TQM in industry

3
6 P311740002 Project Management

his course is concentration for project management processes to gain competitive advantage.  Students can implement the concepts and techniques in managing a project.

3
7 P311740003 Supply Chain Management

On this course, students learn scope and principles, making, buying, outsourcing, six strategies of supply chain integration, vertical and kairetsu, supply chain risk, management of integrated supply chain, selection of supply chain, procurement and evaluation of supply chain, relationship between supply chain and logistics management, distribution management, ethics and sustainability of supply chain management, measurement of supply chain performance, evaluation techniques of supply chain, evaluation of supply chain damage, big case in managing supply chain.

3
8 P311740004 Performance Management

On this course, students learn basic concept, a function of performance management concept, utilization of science and technology, utilization of valuation technique, measurement of work performance, rationale, and methods of performance management.

3
9 P311740005 Operational Excellence Strategy

This course introduces main concept of strategic operations management in both company sectors which are manufacturing/goods and services. This course involves relationship between strategic levels in business by considering the driver factor and performance dimension which is competitive and sustainable.

3
10 P311740006 Inventory Management

This course involves availability of goods or materials stored which will be used to fulfill specific purpose, for example, to be used in the production process or assembly, to be sold, or to be used in spare parts of equipment or machine in which inventory can be in the form of raw materials, components, work-in-process materials, finished goods, or spare parts.

3
Financial Management Major
5 P311750001 Business Risk Management

After following this course, students are expected to have the ability to manage corporate risks through an understanding of risk and risk management, the identification and measurement of risk, as well as being able to perform analysis in order to provide a widespread consideration against the consequences which may arise due to the decisions taken. Thus the expected behavior can optimize corporate value relative to the risks taken

3
6 P311750002 Investment Management

·        Being able to understand and determine the price of stocks and bonds.

·        Being able to understand the dividend policy.

·        Being able to understand and determine the rate of return and risks of an investment.

·        Being able to understand and determine the rate of return and risk on investmentin the form of portfolio.

·        Capable of forming an optimal portfolio.

·        Able to analyze the performance of a portfolio.

·        Being able to understand and utilize financial products that can provide a hedge.

3
7 P311750003 Financial Statement Analysis

On this course, students learn financial statements analysis, financial statements analysis tools, ratio measurement used in financial statements analysis so that students are able to understand and analyze financial statements comprehensively.

3
8 P311750004 International Financial Management

On this course, students learn a local company that expands overseas, so it will benefit the company with a potential opportunity for its business development and at the same time, the company will get additional risks, the increase of economic and financial challenges, as encountered by multinational company. This course especially introduces students to:

1.  Foreign Exchange Market.  Function and structure of the Spot and Forward markets are discussed.

2.  Currency Derivative Markets.  Function and structure of the Foreign Exchange Futures and Options markets are introduced.

3.  Fundamental International Parity Relationships.  The relationship between the purchasing power parity and the exchange rate is introduced.  In addition, the relationship between interest rate parity and the exchange rate is also introduced.

4.  Foreign Exchange Risk Management.  Introduces different techniques developed to manage foreign exchange risk.

5.  Capital budgeting for Multinational Corporation, Financing International Trade, and International Cash Management.

So that students are able to understand international financial management comprehensively.

3
9 P311750005 Derivative Financial Instrument

This course gives knowledge to students about mechanisms and activities in derivative market, types of traders in derivative market and the ways each trader work, and the way to determine the prices of derivative products.

3
10 P311750006 Behavioral Corporate Finance

This course discusses individual and group behaviors in organization. It covers structure and process of organizational behavior. Levels of analysis include individual level, group level, and organizational level. Topics of behavior are classified into individual behavior, group behavior, and interpersonal effects.

3
Number of credits 12
SEMESTER VIII
1 F041700026 Final Project

It is a mandatory final project for all students with a total of 6 credits where students learn about concepts, methods, procedures and approaches in research as prerequisite  for all students who will get a bachelor’s degree in the Faculty of Economics and Business at Universitas Mercu Buana. Students must conduct individual final project, including the knowledge and competencies they have acquired during their studies in their chosen department.

6
2 F041700027 Internship

This internship activity is mandatory for students, conducted in companies / industries / services  related to Marketing, Human Resources, Finance, Tourism and Operations as the implementation of courses that has been studied and practiced with communication and coordination skills in field work. Higher demands from the world of work have resulted the internship process becoming very important for students to be more ready in the professional world.

3
Number of credits 9